The ROI of Diversity and Inclusion Efforts

By: Andie Burjek

Being a good organization for a diverse workforce is the right thing to do, but it’s more than that. It’s also a business function equal to every other business function, according to Edward Hubbard, president and CEO of Hubbard & Hubbard Inc. He is an expert in the field of strategic diversity ROI measurement, has written 45 books and created the Hubbard Diversity ROI methodology, which evaluates a diversity program using seven levels to demonstrate whether or not the program is credible.

Thirty years ago, when he was working on growing the field of diversity analytics, many people argued that diversity didn’t need to be measured because it was just the right thing to do, he said. But the diversity function within an organization needs to present itself with the same legitimacy as any other function – sales, marketing, operations, whatever it is – all of which must present to the CFO reasons rooted in data to support the investments they seek.

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