Head of Marketing and Sales (Onsite)

Redwood City, California • Salary: $160k - 190k per year + benefits • Posted: 2 weeks ago

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Head of Marketing and Sales (Onsite)

We have an immediate need for a direct hire Head of Marketing and Sales to join a biotechnology company in the equine genetics space. The Head of Marketing and Sales is responsible for setting and delivering the overall marketing and sales strategy to deliver on the business sales objectives. This includes but is not limited to strategy associated with thought leadership, product marketing, event marketing, strategic partnerships, VIP relationships, affiliate marketing programs and customer referral programs.

Location: Redwood City, CA (Onsite)

This job expects to pay about $160,000 – 190,000 annually plus benefits.

What You Will Do:

  • You will directly interact with breeders, horse owners, veterinarians, genetic specialists and other equine thought leaders around the world while testing, marketing and selling the organization’s products.
  • You will develop a strong understanding of clinical unmet needs through voice-of-the-customer analyses and Key Opinion Leader (KOL) relationships.
  • You will be responsible for identifying unmet equine genetic-centric needs, defining product requirements, global market assessments, business case modeling, and pricing strategies.
  • You will drive product roadmap, lead market research, monitor trends, competitive activity, and industry developments.
  • You will market-test and sell these new concepts as well as the organization’s existing products and services to the equine community.
  • You will actively collaborate with other teams to execute your product roadmap.
  • You will build assets to sell the organization’s products, sell and develop a future sales team to achieve the organization’s revenue goals.
  • You will understand the organization’s target audiences, segment them, position the current product and services, and define the organization’s targeting strategy, working alongside the product and tech teams.
  • Use marketing research, competitive analysis, and insights from our community and other sources to map the ecosystem; uncover deep customer needs; and define product positioning and targeting.

What Gets You The Job: 

  • An active or previously active member in the horse community
  • Deep experience setting marketing and go-to-market strategies
  • Deep consumer brand marketing experience, with an emphasis on digital marketing and E-Commerce experience
  • Experience marketing a company whose solution is based on big data, data science or machine learning
  • Ready to show examples of your work and discuss its impact.

Irvine Technology Corporation (ITC) is a leading provider of technology and staffing solutions for IT, Security, Engineering, and Interactive Design disciplines servicing startups to enterprise clients, nationally. We pride ourselves in the ability to introduce you to our intimate network of business and technology leaders – bringing you opportunity coupled with personal growth, and professional development!  Join us. Let us catapult your career!

Irvine Technology Corporation provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Irvine Technology Corporation complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.

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